| SALES & MARKETING SUPPORT (coming soon) |
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| Even though ColorSealing has been around for many years, customer awareness is very low. Certain markets have done well, but most of the world just doesn't know this service even exists! We are going to do everything we can to change this.
Grouterra.com will remain dedicated to marketing our products to professional installers. Another web site, ColorClad.com will be devoted to brand and service awareness. We will target people looking to have the service done and funnel all of the leads directly to you. As we grow we will expand the ColorClad marketing beyond the web to other media. It only makes good business sense for us to create demand, and a fixed percentage of the gross sales of ColorClad will go directly to that effort. We will offer all qualified ColorClad installers a web site free of charge. Technically a subdomain, your site will be (yourName).ColorClad.com and will feature ColorClad, of course, but also allow you to promote other compatible services if you like. We will design, host and maintain the site for you free of charge. We will be updating content, keeping the site fresh and optimized and, if you choose, you can customize your own gallery and offer specials or other home page personalizations. This is mainly offered as a help to newer contractors but can be used by any qualified ColorClad installer to increase your web presence and even link to your other company sites. So what does "qualified ColorClad installer" mean? You need to buy at least our small start up kit ($249) and familiarize yourself with the system before setting up a web site for you. This is not a "business opportunity" or any tricky marketing deal, we just want to be sure you are ready and able to install our product first. Your site will remain active as long as you are actively using our product. Again, this obviously helps us as much as it helps you and we'll be happy to work with you on this. The sites will start going online Jan 2010. Do you already have a grout restoration web site with great traffic? Use ColorClad, advertise that fact and receive discounts on our products. We are anxious to co-brand and work with our customers so contact us with ideas anytime. As a "qualified ColorClad installer" (there we go again) you will also be invited to participate in a special online forum where ColorClad specific discussions, both sales and technical related, will be hosted. This is not meant to compete with the great T&G boards out there already, just a little board with a narrow focus. |
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